Teams at Synchrony

Lead B2C lifecycle marketing campaigns end-to-end to drive awareness, engagement, and partner promotion. Develop strategy, execute channel-specific communications, measure and optimize performance, manage agency/vendor relationships, ensure operational readiness with Customer Service, maintain campaign calendar, and coordinate with Legal/Compliance for approvals. Own additional business-critical programs and stakeholder alignment.

Lead end-to-end customer experience analytics: translate business questions, build/validate datasets, perform root-cause and impact analyses, influence stakeholders, and track post-implementation results. Partner cross-functionally, manage multiple projects, and communicate insights to senior leaders.

Manage credit risk for travel cobranded card portfolios through reporting, analytics, client engagement, and risk strategy. Deliver MIS and pricing analytics, coordinate cross-functional and multisite resources, provide risk appetite guidance, and lead champion/challenger experiments to control credit and fraud while supporting portfolio growth.