Teams at Splash Inc.

Own user attribution and acquisition analytics across paid and organic channels. Build Segment and AppsFlyer pipelines into Snowflake, write performant SQL and dbt-style models, reconcile CAC/LTV metrics, and ship Metabase dashboards. Track funnel from first touch to activation, identify drop-offs, run growth experiments, and use AI tools (Claude) to automate reporting and insights for marketing leadership.

Own Splash's growth analytics and attribution stack (AppsFlyer, Segment, Snowflake, dbt). Build attribution and LTV/CAC/payback models, maintain pipelines and reporting, drive funnel and contest analysis, reconcile ad spend to revenue, mentor junior analysts, and partner with marketing, product, and finance to inform budget and growth decisions.

Own end-to-end paid social acquisition across Meta, TikTok, Snap, Reddit, AppLovin and others. Build, launch, optimize and scale campaigns, brief and test creative, maintain reporting and attribution clarity (MMPs), and drive CAC/ROAS performance through data-driven experimentation and budget allocation.