<p>&nbsp;</p><p>Founded in 2007 and based in El Segundo, Calif., Sometrics, a wholly-owned subsidiary of American Express, helps publishers monetize online games through virtual currency with the industry's most advanced in-game payment and optimization platform and consumer digital goods marketplace.</p><p>With Sometrics, game publishers gain a new revenue source that enhances existing payment methods and increases conversions among paying users. Partners span many genres of online gaming, with top names like Playdom, Nexon America, PopCap, Bigpoint, IMVU and more.</p><p>Sometrics is also the company behind GameCoins.com, a virtual marketplace and community site featuring top free-to-play games and virtual worlds. The marketplace allows gamers to earn and spend Game Coins on virtual currency, hard-to-find items and more. To find out more information about Game Coins, please visit:&nbsp;<a href="http://www.gamecoins.com/" target="_blank" title="GameCoins.com">www.gamecoins.com</a>.</p>