Teams at Snowball (snowball.agency)

Lead end-to-end YouTube content production for Kajabi: develop formats and concepts, direct on-camera talent, manage shoots and vendors, partner with editors and strategists, analyze performance, and continuously optimize creative formats for reach, retention, and engagement.

Develop and execute short-form social video strategy for major brands. Identify high-potential moments in long-form YouTube content, create creative briefs, guide editors through revisions, research trends and creators, develop original content concepts, and manage timelines, workflows, feedback, and deliverables across multiple clients.

Develop short-form video strategy by identifying strong moments in long-form YouTube content, creating creative briefs, directing editors, reviewing cuts, and optimizing content for social platforms. Research trends, creators, competitors, and audience behavior; support original content strategy; coordinate workflows in Asana; track revisions and deliverables; and progressively assume greater client and channel strategy ownership.