Teams at Silverback Strategies

Own strategy, execution, optimization, reporting, and growth for a portfolio of paid media clients across search and social platforms. Lead client relationships, performance presentations, testing, cross-functional collaboration, sales enablement, and account expansion. Mentor junior team members, delegate work, ensure quality, and contribute to media product development and process improvement.

Lead paid media strategy, execution, optimization, reporting, and client relationships for a portfolio of 3–5 accounts. Manage campaigns across Google, Meta, LinkedIn, and TikTok; analyze performance data using GA4 and spreadsheets; identify testing opportunities; collaborate with creative, SEO, and analytics teams; and communicate timelines, results, and recommendations directly to clients.

The Paid Media Manager will lead and support Paid Media strategies for client accounts, ensuring campaign success through strategy development, performance analysis, and client relationship management.