Teams at SEGA

Lead global brand strategy and integrated marketing campaigns for Sonic, spanning social, PR, influencer, digital, paid media, creative, content, experiential and partnerships. Partner with internal teams and agencies to develop creative assets, track campaign performance and brand health, leverage consumer insights to inform strategy, identify growth opportunities across markets and categories, and mentor junior marketers to drive measurable business results and franchise growth.

Coordinate Japan-originated game projects for Western markets, manage schedules, budgets, localization, QA, voiceover, and marketing collaboration. Track issues, provide status updates, support events and post-mortems, and ensure timely, quality delivery under senior guidance.

Translate Japanese game text into natural, context-accurate English. Prepare localization materials, collaborate with editors and project teams, support QA and VO sessions, maintain style guides/glossaries, and help solve cultural/language localization challenges.