SEGA Benefits Overview

Leads full-lifecycle product marketing for SEGA’s Sonic video game portfolio, from global strategy through go-to-market and post-launch. Manages direct reports, agencies, budgets, creative development, paid advertising, partner marketing, research, community sentiment, and cross-functional collaboration across regional and studio teams. The role champions brand voice, measures performance using KPIs and ROI, and supports commercial objectives in a global gaming environment.

Lead complex quantitative and qualitative consumer research projects for SEGA’s game portfolio from study design through analysis, synthesis, reporting, and stakeholder readouts. Partner with Product, Brand, Corporate Planning, and Publishing teams to translate business questions into actionable insights. Manage research roadmaps and budgets, ensure methodological quality, align stakeholders, and mentor junior researchers. Research areas include market sizing, segmentation, concept testing, playtests, pricing, messaging, brand health, and product tracking.

Lead global brand strategy and integrated marketing campaigns for Sonic, spanning social, PR, influencer, digital, paid media, creative, content, experiential and partnerships. Partner with internal teams and agencies to develop creative assets, track campaign performance and brand health, leverage consumer insights to inform strategy, identify growth opportunities across markets and categories, and mentor junior marketers to drive measurable business results and franchise growth.