Samyang America, Inc. Benefits Overview

Supports senior designers in creating packaging, branding, marketing materials, mockups, and visual concepts. Handles revisions, maintains organized design files and version control, collaborates with marketing and regulatory teams, manages multiple projects, and contributes ideas based on current design and packaging trends. The role requires strong foundational graphic design skills, attention to detail, organization, and proficiency in Adobe Creative Suite.

Leads brand strategy, product innovation, and commercialization for Samyang and MEP food brands. Owns annual strategic planning, product roadmaps, P&L, market expansion, and new product development. Uses Nielsen, IRI, consumer research, and competitive intelligence to guide decisions. Manages a small brand marketing team, coordinates cross-functional launches, develops integrated go-to-market campaigns, partners with retail sales teams, and optimizes product performance through sales, margin, market share, and post-launch analysis.

Leads integrated marketing strategy and execution for Samyang and MEP brands across digital, social, influencer, experiential, retail, traditional, events, and partnerships. Oversees campaign storytelling, cultural relevance, budgets, performance metrics, ROI, agencies, and cross-functional teams. Mentors the marketing team and ensures campaigns support category expansion and business growth, with emphasis on Gen Z audiences, e-commerce, DTC, retail media, partnerships, and PR.