Rootstock Partners, LLC

<p style="padding-top: 0.4em; padding-bottom: 0.4em; color: rgb(119, 119, 119); font-family: Arial, Tahoma, Verdana, sans-serif; line-height: 19px; text-align: justify;">Founded by finance veterans of the startup world, Rootstock Partners believes that early-stage companies are more likely to achieve greatness by outsourcing their finance, administration, and related services. Benefits of this approach include:</p><ul style="margin: 0px 0px 0px 20px; padding: 0px; border: 0px; font-family: Arial, Tahoma, Verdana, sans-serif; vertical-align: baseline; color: rgb(119, 119, 119); line-height: 19px; text-align: justify;"><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;">Offering experienced startup finance professionals to do the work right the first time and avoid painful learning curves</li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;">Allowing company founders and executives to focus on products, customers and markets</li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;">Cost effectiveness = hiring based on your needs rather than the salary plus benefits of full-time staff</li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;">Quickly ramping-up and “right-sizing” of all finance and administrative related activities</li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;">Elimination of hiring hassle and risk in these areas as it can be particularly hard to find finance personnel who “get” startups</li></ul><p style="padding-top: 0.4em; padding-bottom: 0.4em; color: rgb(119, 119, 119); font-family: Arial, Tahoma, Verdana, sans-serif; line-height: 19px; text-align: justify;">The two principals of the company have a combined 35+ years working in the areas of finance and accounting, including investment banking, public accounting, and decades of startup experience in the ecommerce and media sectors. Both UC Berkeley grads, they share a passion for helping young companies grow to be strong, healthy mature companies. And their extensive connections within the startup ecosystem will be at your disposal.</p><p>ROOTSTOCK PARTNERS OFFERS A BROAD ARRAY OF FINANCIAL SERVICES, BOTH STRATEGIC AND TACTICAL, FOR RAPIDLY GROWING YOUNG COMPANIES. KEY SERVICES INCLUDE:</p><div class="one_half " style="margin: 0px 19.1875px 0px 0px; padding: 0px; border: 0px; font-family: Arial, Tahoma, Verdana, sans-serif; vertical-align: baseline; float: left; width: 460.796875px; color: rgb(119, 119, 119); line-height: 19px;"><ul style="margin: 0px 0px 0px 20px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;"><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;">Budgeting/Planning</li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;">Fundraising Support</li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;">Accounting/Monthly Financial Reporting</li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;">Payroll</li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;">HR Administration</li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;">Benefits Administration</li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;">Financial/ERP System Selection &amp; Implementation</li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;">Real Estate Planning, Negotiation, &amp; Management</li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;">Corporate Insurance</li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;"><span style="font-family: inherit; font-style: inherit;">M&amp;A Support (diligence, decks, structures, etc)</span></li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;"><span style="font-family: inherit; font-style: inherit;">Board/Investor Communication and Decks</span></li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;"><span style="font-family: inherit; font-style: inherit;">Cap Table Management</span></li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;"><span style="font-family: inherit; font-style: inherit;">Tax Accountant Management</span></li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;"><span style="font-family: inherit; font-style: inherit;">Audit Preparation &amp; Liaison</span></li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;"><span style="font-family: inherit; font-style: inherit;">Banking Relationships/Bank Lines</span></li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;"><span style="font-family: inherit; font-style: inherit;">Venture Debt Sourcing, Negotiation, Support</span></li><li style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;"><span style="font-family: inherit; font-style: inherit;">System Integration and Implementation</span></li></ul></div><p>&nbsp;</p>