Teams at Roku

Lead marketing strategy to drive device sell-through across retail, e-tail, and direct channels. Build channel-specific programs, run A/B tests, manage co-op/MDF budgets, optimize Roku.com conversion, partner cross-functionally, and present results to senior leadership to drive revenue and retail presence.

Lead the copywriting discipline, managing a team to drive strategic, creative work while collaborating with various stakeholders and ensuring brand consistency.

Design, scope, and implement custom ad-tech platform experiences. Collaborate with Product, Engineering, QA, and Ad Ops to build, test, troubleshoot, document, and optimize integrations and experimental features from design through launch and post-launch.