Jobs at Roku

Leads a global marketing analytics organization measuring marketing impact across ecommerce, retail, subscriptions, and advertising. Owns the analytics roadmap, incrementality testing, media mix modeling, experimentation, causal inference, marketing performance analysis, and data reliability. Partners with Marketing, Finance, Product, Engineering, and executives to guide budget allocation and strategic decisions. Manages managers and technical talent across distributed international teams while maintaining analytical standards and communicating findings clearly.

Owns strategic streaming partner relationships and drives portfolio growth across Roku apps and subscriptions. Develops partnership strategies, business and revenue plans, and growth opportunities; advises partner stakeholders; improves workflows; uses data and market intelligence to guide decisions; and leads cross-functional initiatives spanning product, distribution, marketing, analytics, merchandising, and legal.

Manages end-to-end creative projects supporting Roku Advertising, including sales materials, presentations, video, events, and executive deliverables. Responsibilities include defining scopes, timelines, workflows, approvals, costs, and partner commitments; coordinating creative teams, agencies, freelancers, and stakeholders; and managing shifting priorities. The role also uses AI tools for status tracking, meeting summaries, reporting, workflow efficiencies, risk identification, and cost savings.

Own Roku’s brand advertising outcome products across in-stream video and native ads. Define cross-surface campaign planning, reach and frequency metrics, optimization models, brand lift polls, holdouts, incrementality testing, and third-party measurement integrations. Partner with engineering, data science, sales, research, operations, and performance video teams to improve campaign effectiveness, measurement, pricing, and budget allocation.

Own Roku’s commerce financial platform strategy, roadmap, compliance posture, and operational controls across partner onboarding, billing, payouts, payments, and reporting. Translate regulatory, tax, legal, and contractual requirements into scalable platform specifications while driving automation, audit readiness, reconciliation integrity, and launch governance. Lead cross-functional initiatives with Product, Engineering, Finance, Legal, Tax, Risk, and Content Distribution, remediate compliance findings, assess platform impacts, and report operational risks to executive leadership.

Leads Roku’s end-to-end brand film and commercial development, from briefs and concepts through scripts, production, post-production, and delivery. Defines creative direction, visual language, tone, and storytelling standards across live action, animation, visual effects, and AI-assisted workflows. Collaborates with cross-functional stakeholders, presents concepts to senior leaders, manages multidisciplinary teams and external partners, and builds scalable global brand storytelling. The role emphasizes comedy, visual invention, quality, brand integrity, responsible AI use, and audience connection.

Analyze structured and unstructured data to guide Viewer Product strategy, improve Roku’s Home screen and discovery experiences, and identify growth opportunities. Build dashboards, reports, data pipelines, analytical models, and visualizations; design A/B tests; perform exploratory and advanced analyses; and communicate recommendations to product, engineering, marketing, and leadership stakeholders.

Lead Roku's unified Search and Voice product organization to define the multi-year strategy for the Roku Entertainment Assistant. Own roadmap, prioritization, monetization, product quality, and cross-functional alignment. Grow and mentor product teams, present to senior leadership, drive data-driven experimentation and Gen-AI initiatives (LLMs, RAG, conversational AI), and ensure AI safety, privacy, and compliance while delivering measurable engagement and revenue outcomes.