Teams at Power Digital Marketing

Own a portfolio of 4-6 lifestyle accounts as the day-to-day strategic lead, translating data into full-funnel insights, coordinating cross-channel teams (paid, SEO, content, email, creative), and driving retention and revenue growth. Lead client calls, support quarterly strategy and renewals, employ AI and Power Digital tools (nova, Iris, Power Circuit), and ensure performance narratives guide client decisions while maintaining high retention and service expansion.

Lead technical execution and QA of digital measurement across channels. Implement and maintain GTM containers, pixels, server-side tracking, conversion imports, click ID capture, CRM and call-tracking integrations, HIPAA-compliant flows, and documentation. Partner with Paid Media, Data Engineering, and Analytics to ensure accurate conversion data, troubleshoot tracking issues, and support automation and measurement alignment.

Own execution and performance of paid media for enterprise accounts: campaign creation, daily optimizations, reporting, client communication, and cross-channel strategy. Produce insights from analytics (GA, Shopify), leverage AI and Nova, mentor specialists, and improve campaign performance against client KPIs.