Teams at Pearl West

Develops and scales direct-response advertising creative for Meta by researching customers, competitors, offers, and performance data. The strategist creates concepts, angles, hooks, scripts, copy, and execution-ready briefs; collaborates with editors and media buyers; evaluates why ads win or lose; and maintains a repeatable creative testing and learning system. The role emphasizes AI-assisted research and production, rapid iteration, and generating concepts that drive significant ad spend.