Teams at MINDBODY

Leads product marketing strategy and execution for strategic launches, including positioning, messaging, content, customer communications, sales enablement, research, and performance analysis. Partners cross-functionally with Product, Sales, Customer Success, Pricing, and Enablement teams to drive adoption and measurable outcomes. Translates complex SaaS capabilities into compelling customer narratives and manages multiple launch workstreams.

Develop and execute social media strategy across Instagram, LinkedIn, Facebook, and Reddit. Create platform-specific content, engage business owners and creators, manage customer stories, oversee influencer partnerships, guide employee Reddit participation, and collaborate with AI search teams. Track engagement, sentiment, follower growth, and organic leads to optimize performance.

Manage and grow an existing SMB customer portfolio through consultative outreach, upselling, product demonstrations, and solution-based selling. The role owns a Salesforce pipeline, forecasts revenue, meets monthly targets, drives adoption of marketing and retention products, minimizes churn, and communicates with customers from initial outreach through executive presentations.