Teams at Mattel

Lead end-to-end toy product marketing for Monster High: build segment and channel strategies, manage product development and pricing, create 3-5 year roadmaps, run consumer and competitive insights, own business performance metrics, and align global/regional teams for product launches and reporting.

Drive revenue and profitability by developing and executing strategic account plans for major US retailers. Manage forecasting, promotions, joint business planning, data-driven insights, retail execution, buyer relationships, and cross-functional activation to meet sales targets and inventory goals.

The Manager of Global Franchise Marketing for Barbie will lead franchise strategy, support marketing initiatives, and collaborate with teams on global brand plans and licensing strategies.