Teams at Mattel

Own the consumer MDM and CDP product roadmaps, integrations, adoption, identity resolution, data quality, and downstream activations. Define data models, matching and survivorship rules, integration contracts, schemas, SLAs, and operating processes. Lead source and destination integrations through requirements, testing, cutover, and support while coordinating Engineering, QA, Marketing, Privacy, Security, and vendors. Drive alignment across business units and communicate delivery status, risks, and tradeoffs to leadership.

Transforms ecommerce and consumer data into actionable insights through performance reporting, SQL/Python analysis, dashboards, experimentation, and measurement strategy. Partners with product, marketing, merchandising, UX, engineering, and data teams to improve customer experiences and business outcomes. Maintains tracking methodologies, supports personalization and A/B testing, contributes to analytics roadmaps, and serves as an internal web analytics subject matter expert.

Leads advanced analytics for Mattel’s direct-to-consumer ecommerce business, including statistical modeling, experimentation, performance measurement, predictive analysis, SQL-based data work, dashboard development, and data storytelling. Partners with engineering, product, marketing, merchandising, and technology teams to improve data architecture and decision-making. Mentors analysts, establishes analytics best practices, and supports consumer behavior, marketing effectiveness, and ecommerce growth initiatives.