Teams at Maslow Media Group

Schedule and monitor live and replay sporting events across channels, ensure guide schedules and authorizations, manually trigger blackouts, detect and resolve content or streaming issues, and lead problem-solving and process improvement efforts while coordinating with technical and business teams. Support morning and evening shifts including holidays.

Lead product marketing for offers: validate and shape offer strategy, build financial models and business cases, forecast performance, analyze customer lifecycle impacts, partner cross-functionally, and translate analysis into executive recommendations to optimize acquisition, retention, and revenue for a streaming service.

Lead retention and lifecycle marketing for a subscription streaming client: translate marketing strategy into technical requirements, design and run testing roadmaps, build KPI dashboards, drive engagement/upsell/personalization programs, partner cross-functionally (CRM, Analytics, Product, Engineering), and present strategic recommendations to senior leadership to reduce churn and grow subscriber lifetime value.