Teams at The Marketing Practice

Plan, launch, manage, and optimize organic and paid B2B social media campaigns, especially on LinkedIn. Develop strategies, schedule content, manage budgets, analyze performance, produce reports, and provide recommendations. Manage client communications, presentations, workshops, and new-business support while mentoring junior team members and monitoring social media trends, platforms, and best practices.

Lead major B2B client accounts, integrated marketing programs, and senior stakeholder relationships. Provide marketing strategy, media planning, campaign recommendations, commercial forecasting, profitability oversight, and business development. Manage a $3M annual revenue target, lead pitches and account growth, oversee delivery quality, and mentor account teams. Success is measured through client satisfaction, account performance, profitability, accurate forecasting, growth, and team development.

Lead conceptual and design-focused creative work for B2B brands, campaigns, advertisements, and account-based marketing. Partner with multidisciplinary teams, guide projects from ideation through execution, present and sell ideas to clients, simplify complex offerings, and uphold high creative standards. The role involves shaping creative direction, building client relationships, mentoring collaborators, and developing distinctive visual-verbal concepts across platforms.