Own Luxury Presence’s social media strategy across LinkedIn, Reddit, Instagram, YouTube, and TikTok. Build social-sourced pipeline, measure engagement and conversion performance, grow brand visibility, manage community health, guide CEO thought leadership, coordinate cross-functional campaigns, and make real-time brand and engagement decisions.

Own the product strategy and roadmap for SEO and AI visibility across thousands of real estate websites. Lead technical SEO foundations, structured data, performance, experimentation, migrations, measurement, and AI citation visibility. Partner with engineering and product teams to establish scalable defaults, safeguards, acceptance criteria, and reporting that improve organic discovery, client conversions, and platform-wide search quality.

Analyze sales, marketing, and customer success performance, including pipeline, funnel conversion, campaigns, retention, and revenue drivers. Build and maintain dbt models and marts using Salesforce and modern data-stack tools, while owning data quality and documentation. Contribute to Lighthouse, a BI-as-code platform, and develop AI-assisted analytics workflows. Partner with stakeholders to frame ambiguous questions, deliver recommendations, and communicate progress in two-week sprints.