Teams at Los Angeles Lakers

Leads digital and performance marketing strategy, execution, optimization, and team management across paid social, email, websites, mobile apps, CRM, data collection, sponsorships, and analytics. Oversees campaign calendars, digital content, platform vendors, quality assurance, reporting, privacy compliance, and fan engagement initiatives. Manages WordPress, Eloqua, mobile app, and social marketing programs while driving revenue, conversion, operational efficiency, and premium digital experiences.

Develop predictive models and metrics supporting player evaluation, roster construction, player development, and in-game strategy. Responsibilities include exploratory analysis, model validation and deployment, large-scale data processing, research integration, vendor data evaluation, and translating analytical results into basketball recommendations. The role collaborates with software development and data engineering teams to build applications and maintain production solutions.

Supports digital marketing execution across email, websites, mobile apps, and CRM platforms. Responsibilities include building and testing email campaigns, updating website and app content, managing WordPress pages, coordinating with vendors, conducting quality assurance, collecting and analyzing performance data, and preparing reports. The role also supports digital promotions, fan engagement initiatives, and campaign optimization in a fast-paced sports marketing environment.