Teams at Liftoff

Own the strategy, business case, experimentation roadmap, and launch of Liftoff’s zero-to-one e-commerce advertising platform. Lead product development from beta toward general availability, partnering with engineering, machine learning, legal, finance, sales, and customers. Responsibilities include optimizing funnel performance, defining traffic quality standards, managing identity and attribution architecture, overseeing e-commerce integrations, guiding go-to-market strategy, and making data-driven scaling, pivot, or shutdown decisions.

Lead and scale Liftoff's investor relations function for a newly public company: manage quarterly earnings process, draft earnings materials, build IR infrastructure, synthesize analyst/investor feedback, track shareholder activity, prepare senior management briefings, and manage roadshows and investor communications.

Own end-to-end product analytics: define questions and success metrics, run A/B tests, build dashboards and reusable SQL/Python analyses, investigate performance changes, and collaborate with Product, ML, and Data teams to inform product decisions.