Teams at Lee Kum Kee USA

Leads category and consumer insights to guide marketing strategy, portfolio priorities, innovation, product positioning, packaging, pricing, and go-to-market execution. Translates market trends, consumer behavior, culinary insights, and competitive intelligence into actionable recommendations. Manages qualitative and quantitative research projects, agency partners, syndicated data, post-launch reviews, and cross-functional collaboration across marketing, R&D, and business teams.

Supports manufacturing operational excellence through KPI monitoring, SAP data validation, standards management, continuous improvement, 5S, Lean training, root-cause analysis, and deployment of the Lee Kum Kee Operating System. Analyzes OEE, yield, downtime, labor productivity, waste, throughput, and cost data while coordinating corrective actions, process improvements, documentation, audits, and coaching across production operations.

Develop and execute SEO and content marketing strategies to improve organic visibility, rankings, traffic, engagement, and conversions. Conduct keyword research, create and optimize website content, perform technical SEO audits, and analyze performance using Google Analytics 4 and Google Search Console. Produce reports and actionable recommendations while collaborating with marketing teams, agencies, and stakeholders. Support AI search optimization and maintain content quality, accuracy, and brand alignment.