Teams at Kabam

Develops and optimizes multi-channel user acquisition, re-engagement, retargeting, ASO, and creative strategies for mobile and PC free-to-play games. Manages paid campaigns, AppsFlyer and SKAN 4.0 measurement, attribution analysis, A/B testing, funnel reporting, LTV and ROAS optimization, creative workflows, and vendor coordination. Collaborates with product, data, finance, and marketing teams to improve campaign performance and align growth initiatives with product roadmaps.

Lead ASO strategy and execution for live-service mobile games and new launches: roadmap and A/B tests, AI-driven metadata creation and localization, storefront asset management across iOS/Google Play/Epic/Steam, KPI reporting, competitor and keyword analysis, and cross-functional coordination with PMM, PRM, Creative, and Data Science to model growth and optimize post-launch retention.