Lead Jubilee's creative team to define vision, develop and elevate shows, mentor senior creatives, use audience analytics to guide content strategy, manage creative budgets, and collaborate cross-functionally to optimize production and growth.

Lead Nectar's zero-to-one growth engine focused on UGC and short-form content. Own acquisition (discovery→install→activation), run high-velocity creative tests, coach creators, manage ASO and paid amplification, allocate channel budgets, and translate performance data into scalable growth.

Direct and produce episodic short-form videos for Jubilee and nectar, manage on-set production (casting, schedule, budgets), ideate format improvements, give post notes, support casting, and debrief to drive better performance.

Design multiple thumbnail concepts per episode within established brand templates, create A/B variations, collaborate with Marketing and Creative, iterate based on performance data, and maintain consistent yet fresh visuals to maximize CTR.

Design mobile UX flows and polished UI in Figma for a dating app, refine the design system, prototype motion, and create native-feeling monetization features in a long-term freelance role (10–15 hrs/week).