Teams at Jazwares

Leads end-to-end design and development of licensed plastic toys, from consumer research, ideation, sketching, prototyping, and user testing through production handoff. Collaborates with brand, product management, engineering, packaging, licensors, global factories, and vendors to ensure designs meet brand standards, cost, quality, and schedule requirements. Creates detailed specifications, presents concepts, resolves development issues, and oversees design changes and approvals.

Leads end-to-end design and development of licensed Pokémon plush products, from research, ideation, sketching, and prototyping through testing, approvals, and production turnover. Collaborates with brand, licensing, packaging, engineering, manufacturing, and vendors to create compelling products that meet brand standards, quality requirements, timelines, and cost targets. Reviews specifications, sculpts, paint masters, samples, and design changes while resolving development issues.

Leads global social media strategy, brand storytelling, community engagement, social commerce, and reputation management across major entertainment properties. Oversees social budgets, agencies, platform partnerships, analytics, crisis response, and a global team of managers and creators. Partners with Sales, E-commerce, Product, Marketing, PR, regional teams, executives, and licensors to drive brand affinity, engagement, and revenue while responding rapidly to cultural trends and platform changes.