Teams at IPG Mediabrands

Manage paid social campaigns, mentor team, achieve client KPIs, analyze data for optimization, and foster client relationships across multiple platforms.

Support account management by preparing proposals, using planning and measurement tools (e.g., Geopath), handling production specs and billing requests, attending vendor meetings, and building agency/vendor relationships to deliver OOH campaigns.

The Director of Business Analytics leads a team to deliver actionable insights, develops strategic marketing solutions, and improves processes while mentoring staff and managing client relationships.