Teams at IPG Mediabrands

Lead client-facing analytics strategy and measurement, develop audience segmentation, advise on data solutions (clean rooms, data lakes), drive media and budget optimization, mentor teams, recruit talent, and keep current on industry analytics trends to deliver measurable business outcomes.

The Associate Director of Growth Analytics will oversee data-driven strategies to optimize marketing investments and enhance client performance metrics.

Support creation and execution of omnichannel media plans (TV, print, radio, digital, OOH, emerging). Maintain tactical plan components, analyze syndicated research, develop strategic POVs, and build client/vendor/internal relationships to implement campaigns and derive insights that inform planning.