Teams at GuideWell

Lead GuideWell's ACA acquisition marketing and serve as CMX's strategic representative to the Government ACA segment. Own acquisition strategy, audience segmentation, campaign planning, creative direction, execution operations, and local market/sales support. Mobilize CMX subject-matter experts, ensure compliance, track performance, and drive integrated solutions across communications, brand, customer experience, and insights to meet enrollment and growth targets.

Lead enterprise earned media and crisis communications, advising senior leaders, building reporter relationships, executing thought leadership and newsroom strategy, managing agency partners, and directing issues response (hurricanes, regulatory scrutiny, provider disputes). Measure share of voice, media placement quality, executive visibility, and maintain crisis playbooks and rapid-response protocols.

Lead GuideWell's executive thought leadership strategy and execution, owning leader LinkedIn, speaking pipeline, executive coaching, cross-functional integration, and measurement to advance enterprise narrative and reputation.