Teams at Graham Holdings Company

Manages a portfolio of mid-tier education accounts to drive retention, renewals, customer satisfaction, and revenue growth. Builds executive relationships, develops account engagement plans, identifies cross-sell and upsell opportunities, monitors account health and risks, and collaborates with sales leadership on growth strategies. Uses CRM, LMS, surveys, interviews, and performance metrics to guide data-driven decisions and improve account engagement.

Manages Kaplan’s web marketing projects from planning through delivery, including resource allocation, timelines, task assignment, stakeholder communication, risk mitigation, and quality control. Uses Asana and Jira to manage backlogs, sprints, documentation, and cross-platform tracking. Collaborates with marketing, web, technical, and subject matter experts to gather requirements and coordinate implementation. The role also applies knowledge of web architecture, release cycles, SEO, A/B testing, Agile methods, CMS platforms, and developer workflows.

Generates and qualifies B2B2C sales leads through outbound calls, email campaigns, webinars, conferences, and presentations. Manages Salesforce lead tracking, lifecycle stages, campaign attribution, and mass-email outreach. Supports private client enrollment, cohort kickoffs, account initiatives, and wealth management education products while collaborating with Sales, Marketing, and student support teams.