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Consumer Web • Coupons • Healthtech • Social Impact • Pharmaceutical
Manage and optimize full-funnel paid social campaigns across Meta, Reddit, Pinterest, and TikTok. Responsibilities include campaign setup, targeting, budget pacing, testing, QA, reporting, performance analysis, and optimization. The role partners with Creative, Marketing, Data, and Analytics teams to develop strategies, measure incrementality and attribution, translate campaign results into actionable insights, and identify opportunities to improve customer acquisition, efficiency, and growth.
Consumer Web • Coupons • Healthtech • Social Impact • Pharmaceutical
Leads and scales AI engineering teams responsible for production LLM systems, agents, integrations, and shared AI platforms. Oversees architecture, delivery, reliability, cost, latency, evaluation, observability, governance, security, and operational practices. Partners with product and business leaders to prioritize investments, manage dependencies, and establish reusable engineering standards. Develops engineering leaders and drives alignment across teams while ensuring safe, scalable AI adoption.
Consumer Web • Coupons • Healthtech • Social Impact • Pharmaceutical
Leads integrated B2B marketing strategy across healthcare professional, pharmaceutical, pharmacy, employer, payer, and health technology segments. Owns HCP lifecycle marketing, messaging, content, campaigns, commercialization, cross-functional programs, measurement, and executive recommendations. Develops collateral and governance, coordinates stakeholders across marketing, sales, analytics, communications, and commercial teams, and supports industry events. Drives scalable marketing practices, audience engagement, revenue growth, and measurable ROI.
