Teams at Generous Brands

Leads consumer product innovation for Health-Ade, from trend identification and concept development through commercialization, launch, and activation. Coordinates cross-functional teams across R&D, Finance, Supply Chain, Sales, Insights, Design, Legal, and Regulatory. Develops business cases, evaluates consumer and market data, manages project risks and timelines, and supports product storytelling, retailer presentations, experiential marketing, sampling, and influencer programs.

Leads commercial strategy across Sales, Marketing, Innovation, Revenue Management, Supply Chain, and retail customers. Develops customer, channel, product, go-to-market, category, assortment, pricing, promotion, and brand strategies. Uses syndicated data, shopper insights, and internal metrics to identify growth opportunities, improve profitability, support joint business planning, and influence retail execution. Partners cross-functionally on category reviews, innovation initiatives, competitive responses, and customer planning.

Supports brand finance activities including monthly actualization, P&L variance analysis, rolling 18-month forecasts, annual budgeting, and strategic financial planning. Analyzes financial data, identifies trends and risks, and provides recommendations. Partners with R&D, operations, logistics, and cross-functional teams to evaluate productivity initiatives, model savings and ROI, optimize processes, and implement system enhancements.