Teams at G2

The Senior Lifecycle Marketing Manager develops and executes marketing strategies for software buyers and vendors, focusing on engagement and retention through email marketing, data analysis, and cross-functional collaboration.

Maintain consolidated three-statement model across multiple entities, support monthly consolidation and expense planning, build financial and scenario models, perform variance and ad-hoc analysis, prepare MBR/Board/investor reporting, and support post-acquisition tracking and spend approvals.

Lead G2's product marketing strategy and execution across the full product portfolio. Partner closely with Product to shape roadmap-driven positioning, own end-to-end GTM and launches, develop messaging and enablement for revenue teams, drive adoption for seller and advertising products, and lead a high-performing product marketing team focused on AI, data, and ecosystem initiatives.