Teams at Freebird

Own creative strategy for DTC acquisition across multiple products and customer segments. Conduct customer research, develop direct-response angles, hooks, scripts, and visual formats, and create sprint plans for writers, creators, editors, and production. Evaluate Meta advertising performance using acquisition and engagement metrics, expand profitable winners, discover new growth opportunities, and maintain a diversified creative portfolio. Coach creative teams and use AI tools to improve research, ideation, scripting, and execution.