Fender is the world’s foremost manufacturer of guitars, basses, amplifiers and related equipment.  Fender is also a very well known and highly regarded brand.  Fender was founded in California by innovators focused on harnessing technology and design to build great products.  Fender’s iconic products have transformed Music and Culture.  Fender is executing a strategy designed to build meaningful direct brand relationships with audience, users and consumers.  Digital is the foundation for Building the Fender Brand Business.