Teams at Fanatics

Owns go-to-market strategy and execution for the Fanatics App, including product launches, marketing calendars, positioning, messaging, creative briefs, customer education, and cross-channel campaigns. Partners with Product, Commercial, Brand, CRM, and Creative teams to drive awareness, downloads, feature adoption, and engagement. Uses customer insights and performance data to improve campaigns, while building scalable GTM playbooks and ensuring launch readiness.

Leads performance creative strategy for Fanatics Markets across paid social, app networks, CTV, affiliates, and lifecycle channels. Develops creative frameworks, briefs, testing agendas, audience insights, and performance readouts. Partners with Creative, Media, Analytics, CRM, Brand, and agency teams to optimize hooks, formats, offers, creators, and campaign assets. Builds a learning library and scales winning creative while ensuring compliance with responsible gaming standards.

Leads Fanatics’ marketing investment strategy, budget, and effectiveness program. Owns annual planning, quarterly reforecasting, brand-versus-performance allocations, return guardrails, marketing mix modeling, incrementality testing, metric standards, and executive reporting. Partners with Finance, Data Science, and Analytics, builds the investment and effectiveness team, and guides budget shifts using causal evidence, response curves, CAC, payback, and cohort value models.