Teams at Edelman

Leads integrated brand and communications strategy for a major technology and retail client. Translates business challenges, consumer insights, cultural trends, research, and data into strategic opportunities, creative briefs, and brand-growth initiatives. Advises senior clients, inspires creative and cross-functional teams, guides planning and optimization, strengthens agency relationships, identifies business-development opportunities, and mentors strategy talent while ensuring inclusive, culturally relevant work.

Develops social and digital strategies for major consumer brands, translating cultural trends, audience insights, and social intelligence into actionable recommendations. Partners with clients, creatives, and cross-functional teams to create campaigns, briefs, workshops, and presentations across social channels and the customer journey. Conducts primary and secondary research, identifies digital opportunities, manages client relationships, and guides short- and long-term marketing strategies.

Supports entertainment partnership growth across film, digital, television, and gaming through client service, brand integration projects, creative ideation, relationship management, proposals, reporting, competitor research, timelines, budgets, and project execution. Collaborates with clients, agencies, studios, networks, and internal teams to deliver campaigns and identify new business opportunities.