At DIVERTcity we believe in the powerful medium of Action Sports, and the lifestyle associated with them to create better people, create better communities and create a better world. Our mission is to make these inspirational and transformational sports available to everyone and anyone that might be interested at an affordable price, in a convenient location. This is because we believe these sports and this lifestyle help people discover their unique self in order to, "Achieve Their I'mpossible."​