Teams at DIRECTV

Manages daily business operations, develops policies and procedures, improves processes, reduces costs, and oversees multiple projects and programs. Tracks performance metrics, prepares leadership reports and dashboards, resolves operational issues, coordinates staffing needs, and collaborates with internal and external stakeholders. The role also presents complex information and mentors less experienced team members.

Leads end-to-end digital product marketing strategies and campaigns for DIRECTV FOR BUSINESS. Develops integrated campaigns across paid, owned, and affiliate channels; manages cross-functional delivery; optimizes messaging, offers, and channel performance through analytics, attribution, and testing; and drives customer acquisition, engagement, retention, churn reduction, and ARPU growth. Serves as a subject matter expert, establishes marketing best practices, and mentors junior team members.

Supports DIRECTV for Business marketing initiatives through copywriting, campaign execution, market segmentation, KPI analysis, competitive research, website experience recommendations, and collaboration with creative and cross-functional teams. The intern may focus on business marketing or user experience and design while helping improve brand consistency, campaign effectiveness, qualified leads, and customer activations.