Teams at Directive Consulting

Lead the development of Directive’s Lifecycle Marketing practice across B2B, SaaS, service, and complex eCommerce clients. Build lifecycle strategies, customer journeys, segmentation, automation, testing roadmaps, and measurement frameworks tied to revenue outcomes. Deliver hands-on client work across marketing platforms, lead senior stakeholder relationships, mentor marketers, and help shape service offerings. Participate in scoping, pitching, and expanding engagements while developing methodologies and operating effectively in ambiguous environments.

Lead a pod of up to eight paid social strategists for B2B clients, set goals and best practices, remove roadblocks, drive paid social strategy across LinkedIn/Meta/YouTube/Reddit, analyze performance with GA4/Excel, manage client relationships and retention, and meet department KPIs.

Lead and manage a portfolio of paid media accounts for B2B SaaS clients. Build and optimize cross-channel PPC and programmatic strategies, manage budgets, analyze performance using GA4/Excel, ensure CRM lead routing, coordinate vendors, communicate with clients and internal stakeholders, and drive client growth and renewals. Occasional client travel required.