Teams at Directive Consulting

Client-facing paid media strategist responsible for leading multiple B2B paid accounts, building quarterly strategies, managing budgets, executing and optimizing PPC across Google, Facebook, and LinkedIn, analyzing performance with analytics tools, ensuring lead routing in CRMs, coordinating vendors, and driving client growth and renewals.

Client-facing paid media strategist responsible for building and optimizing B2B paid search and social campaigns, managing multiple mid-market and enterprise accounts, creating quarterly strategies and budgets, analyzing performance with analytics tools, coordinating with vendors and internal stakeholders, and driving client growth and renewals.

Lead and manage a portfolio of paid media accounts for B2B SaaS clients. Build and optimize cross-channel PPC and programmatic strategies, manage budgets, analyze performance using GA4/Excel, ensure CRM lead routing, coordinate vendors, communicate with clients and internal stakeholders, and drive client growth and renewals. Occasional client travel required.