Critical Cycles

Critical Cycles

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We design, manufacture, and sell top-notch bicycles. We do all of the R+D in-house, handpick superior components for each bike, and then sell you the finished hand-built product directly. There’s no middleman. Our bikes go straight from our hands to your home. It’s you and us, kiddo.

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How a USC grad is changing the way people buy bicycles

USC student Ely Khakshouri created Retrospec Bicycles and (later) Critical Cycles as a way to earn some cash while he figured out what he wanted to do in life. Over the next decade, consumers realized that buying bikes online wasn't just possible: it was a great alternative.