CourtAvenue Benefits Overview

Leads the creative vision and execution of interactive experiences spanning event installations, product launch apps, connected retail, and immersive environments. Manages designers, creative technologists, and producers; partners with enterprise and consumer technology clients; pitches concepts; oversees design quality through production; and mentors creative talent. The role combines spatial, sensory, environmental, visual, motion, and interaction design with AR, VR, AI, hardware, and emerging technologies while ensuring concepts are buildable and maintainable.

Implements and troubleshoots web and app analytics, tagging, data collection, and CDP integrations. Designs measurement plans, configures tag management and analytics platforms, validates event flows and consent signals, builds API and webhook integrations, and reconciles data using SQL. Partners with clients and marketing, analytics, engineering, CDP, and automation teams to support accurate audience activation. Documents configurations, testing, mappings, and deployments while developing reusable validation scripts and patterns.

Configure and troubleshoot Salesforce Marketing Cloud and CDP implementations, including journeys, automations, audience processes, integrations, consent rules, and activation workflows. Write SQL, AMPscript, and JavaScript for segmentation and personalization, validate data and behavioral events, resolve execution issues, and collaborate directly with client marketing, CRM, analytics, and data teams. Document configurations, QA results, deployments, and operational procedures across multiple client engagements.