Canvas Worldwide Benefits Overview

The VP, Brand Strategy leads the evolution of brand communications, integrating digital strategies rooted in audience insights. Responsibilities include guiding brand growth through innovative, integrated strategies across various media platforms and collaborating with internal and external teams to drive performance.

Process and validate television, radio, cable and digital invoices using MediaOcean/Prisma; resolve billing discrepancies with investment teams and vendors; generate draft and final client invoices and billing packets; prepare reconciliations, reports, credits, and support audits while maintaining organized electronic and hard-copy files.

The role involves developing and executing digital media plans, conducting performance analysis, and managing client communications. It requires proficiency in various media planning tools and collaboration with internal teams.