Teams at The Brydon Group

Lead marketing strategy for a B2B SaaS company, including brand awareness, demand generation, content creation, sales alignment, event and conference marketing, digital channels, performance measurement, and marketing operations. Manage one marketing resource, oversee vendors and tools, and support enterprise buying journeys through thought leadership, customer stories, messaging, and collateral. The role is remote with travel for conferences, trade shows, and team offsites.

Own product areas from discovery through launch, translating company strategy into prioritized initiatives and measurable outcomes. Lead customer discovery, define requirements, prioritize roadmaps, align cross-functional stakeholders, and partner with Engineering, Success, Sales, Marketing, and Leadership. Improve product operations, support launches and monetization, document decisions, and shape scalable, intuitive product experiences in a remote B2B SaaS environment.

Executes B2B demand generation and brand marketing programs, including digital campaigns, webinars, conferences, trade shows, partner marketing, and product marketing initiatives. Manages HubSpot campaigns, email sends, landing pages, workflows, vendors, budgets, and timelines. Tracks campaign performance and ROI while collaborating with sales, partnerships, customer success, and leadership. Requires occasional travel for events and staff meetings.