Bouju

<p>As they say: necessity is the mother of invention.</p><p>Back in 2011, Bouju CEO David Razavi was Chief Technology Officer of a very successful e-commerce company providing services to various marquee brands.&nbsp;&nbsp; As CTO, David dealt with a persistent issue that was causing these companies millions of dollars: They were being targeted bythousands&nbsp;of counterfeiters at a time.&nbsp;&nbsp; Some counterfeiters were selling infringing goods while others were stealing traffic to trick customers into revealing personal or credit card information.&nbsp;&nbsp; These unauthorized actions were causing the legitimate, high profile brands David worked with to lose customers, money and brand credibility.<br><br>David reached out to a few existing companies in the market that claimed to have a software solution to the brand piracy issue.&nbsp;&nbsp; However, he quickly realized that none of these companies offered an efficient, affordable solution for his customers to protect their IP and shut down infringers.&nbsp;&nbsp; The power of data analytics wasn’t being tapped, and as a technology expert, David knew that is where the&nbsp;real&nbsp;solutions would lie.&nbsp;&nbsp; That was the start of Bouju.&nbsp;&nbsp;</p><p>Bouju’s comprehensive software-as-a-service draws from the expertise of a collaborative team of legal and marketing professionals and tech wizards, This cross-disciplinary team has created a product that directly meets the needs of brand warriors across departments.&nbsp;&nbsp; In short, we created the software solution we wished had existed for us.&nbsp;&nbsp; Today, Bouju is used by some of the most high profile brands in the world, and we are excited to partner with companies around the world to protect their IP – and their customers. &nbsp;</p>