Teams at Black & White Zebra

Lead editorial strategy and audience growth for a B2B HR brand. Create, assign, edit, and publish practitioner-led content across articles, newsletters, social, video, podcasts, and events. Drive subscriber growth, newsletter engagement, SEO authority, and community participation. Build contributor relationships, run experiments using analytics, repurpose content, and represent the brand in external forums to increase trust, repeat engagement, and distribution.

Lead thought-leadership campaigns by turning content, data, and events into external narratives. Secure media, partner, and speaking placements to drive visibility, backlinks, and audience growth. Execute paid, social, and partner distribution to convert external audiences into subscribers and revenue. Build repeatable amplification systems, measure performance across channels, and optimize for engagement, retention, and business outcomes.

The Senior Editor, Research & Intelligence leads audience insights research, translating findings into actionable content strategies, reports, and recommendations to drive audience growth.