Teams at athenahealth

Lead product marketing for an interoperability platform and partner ecosystem: craft positioning and messaging, drive partner and product launches, enable commercial teams, perform competitive analysis, and coordinate cross-functional launch execution to grow partnerships and platform value.

Manage planning, timelines, and cross-functional coordination for go-to-market initiatives and product launches. Track dependencies, risks, and deliverables; organize meetings, status updates, and documentation. Support sprint and workback planning, Monday.com adoption, process improvements, and use of AI-enabled tools to streamline communications and reporting. Ensure launch readiness and post-launch follow-up across marketing, product, and business stakeholders.

Lead marketing orchestration and automation strategy across the buyer journey. Design governance, contact and prioritization frameworks, journey logic, suppression and handoff rules. Partner with demand gen, digital, sales, IT, and AI leadership to implement data-driven, automated, and AI-enabled marketing programs, enable scalable execution, run experimentation, and drive transformation through process improvement and change management.