Teams at ArboStar

Manage post-sale relationships for SMB and VIP customers, drive adoption and retention, conduct QBRs, monitor health scores and usage, coordinate escalations with Support/Product, and maintain CRM records while identifying upsell opportunities.

Lead onboarding for new clients in the tree care and landscaping vertical: configure systems, migrate data, run integrations, train users, monitor payments, identify upsell opportunities, update knowledge bases, and collaborate with Sales, Product, and Developers to ensure successful platform adoption.

Lead ArboStar's paid media and PR strategy to drive high-quality B2B SaaS lead generation. Manage PPC campaigns and budgets, mentor PPC specialists, optimize funnels (MQL→SQL) through CRO and A/B testing, coordinate with Sales/Product/Ops, run PR/partnerships, and deliver analytics and ROI-focused reporting.