Teams at Apricot International

Migrate an artisan Squarespace site to Shopify (or recommend alternatives). Import ~125 products (physical, digital, subscriptions), clean product data, configure collections/variants, redesign with a story-first responsive UX, customize Shopify themes using Liquid/HTML/CSS/JS, build reusable sections/templates, ensure performance and mobile responsiveness, configure Stripe and shipping, set up a blog, and collaborate with non-technical founders on best practices.

Develop and execute social media strategy across major platforms, maintain content calendars, edit platform-specific video/photo content, manage daily posting and community engagement, track analytics/KPIs, and mentor two high-school interns across Gimme Swag and New Dawn brands.

Develop and execute content strategy across social, blog, and email; plan and run marketing campaigns; perform targeted outreach and partnership development; manage social platforms and Discord community; engage with customers; monitor analytics and maintain consistent brand voice.