Addion.com

Addion is a scalable platform to allow SMBs to affordably manage their outbound online advertising through easy to use analytics, automated alerts, and robust enterprise-level management tools.  Founded by executives who were pre-IPO at the first paid search engine (GoTo.com, an Idealab company), Addion is disrupting adtech by bringing robust tools directly to the underserved SMB market, at a price that is affordable by all.  Think of it as Hootsuite for Search.