Articles about 2K

Define and elevate visual identities, creative territories, brand systems, and integrated marketing campaigns for 2K’s Core game franchises. Partner with strategists, marketers, studios, production teams, and agencies to translate positioning into compelling visual direction. Develop concepts, mood boards, testing materials, guidelines, and toolkits; lead creative reviews; ensure quality, accuracy, cultural relevance, and consistency across channels while managing multiple projects and timelines.

Lead product and analytics for a new live-service game franchise: define product strategy, measurement and instrumentation, prioritize roadmap, embed research and analytics into decisions, align Studio and Publishing, and build and mentor a scalable product and analytics organization to support launch and long-term live operations.

Support execution of North America marketing campaigns within global GTM frameworks. Coordinate timelines, asset delivery, cross-functional partners and agencies, track progress, report performance, assist with budget tracking and invoice management, document learnings, and escalate execution issues to leadership.