During the World Cup, SnapChat puts Our Story feature to the test

by Adam Calica
July 14, 2014

[ibimage==32410==Medium==http://www.builtinla.com/company/snapchat==self==ibimage_align-left]

SnapChat experimented again with its ‘Our Story’ feature during the World Cup final on Sunday. By sending their SnapChats to ‘Riolive2014,’ users in Rio de Janeiro, Brazil were able to share their photos and short videos with the world.

Our Story is an aggregated public version of SnapChat’s ‘Stories’ feature, which allows users to string together photos and videos into a short visual narrative. This is the second time the company has tested the Our Story feature, the first time was during the Electric Daisy Carnival, a music festival.

The Our Story feature represents a new step for an app that has mostly facilitated disappearing private photos and videos between users, which have opted-in to connecting. The Riolive2014 account was displayed to all users regardless. Apparently, because of the public nature of the feature all SnapChats viewable on the Riolive2014 account were hand-curated before being added to the visible stream.

It may also be another step for the company to monetize, as advertisers could curate and promote their photos and videos from their events.

Similarly to the hashtag phenomena already existing within Twitter and Facebook, Our Story has the potential to tap into a much larger market opportunity.  The hand-curated images pushed by SnapChat on Sunday captured the spirit and experience in and around the World Cup final in a way that television did not. We remember great events and moments in SnapChat-like snippets, so the concept may be a great way to expand the collective memory.

If SnapChat does plan to go down this public route, it may face some obstacles. The streaming nature of Our Story makes it difficult to flag inappropriate content, meaning the company may have to hand curate or closely monitor the feature’s use.

Companies like Crowdflower offer crowdsourced and computer automated solutions to monitoring public content, so that may be one solution.

Given the rave reviews of the Our Story Riolive2014, SnapChat will be working hard to overcome those obstacles.  

Jobs at Snap Inc.134 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Internships
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Content
Sales
new
Snap Inc.
Los Angeles
Product
new
Snap Inc.
Los Angeles
Content
new
Snap Inc.
Los Angeles
Product
new
Snap Inc.
Los Angeles
Finance
new
Snap Inc.
Los Angeles
Data + Analytics
new
Snap Inc.
Los Angeles
Finance
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Project Mgmt
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
Finance
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Operations
new
Snap Inc.
Los Angeles
Data + Analytics
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Project Mgmt
new
Snap Inc.
Los Angeles
Operations
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
Finance
new
Snap Inc.
Los Angeles
Operations
new
Snap Inc.
Los Angeles
Operations
new
Snap Inc.
Los Angeles
Operations
new
Snap Inc.
Los Angeles
HR
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
Content
new
Snap Inc.
Los Angeles
Design + UX
new
Snap Inc.
Los Angeles
HR
new
Snap Inc.
Los Angeles
Project Mgmt
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
Sales
new
Snap Inc.
Los Angeles
Product
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
Sales
new
Snap Inc.
Los Angeles
Sales
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Internships
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Data + Analytics
new
Snap Inc.
Los Angeles
Sales
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
Sales
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
Content
new
Snap Inc.
Los Angeles
Sales
new
Snap Inc.
Los Angeles
Sales
new
Snap Inc.
Los Angeles
Design + UX
new
Snap Inc.
Los Angeles
HR
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Data + Analytics
new
Snap Inc.
Los Angeles
Data + Analytics
new
Snap Inc.
Los Angeles
Data + Analytics
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
Product
new
Snap Inc.
Los Angeles
Project Mgmt
new
Snap Inc.
Los Angeles
Product
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
HR
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
HR
new
Snap Inc.
Los Angeles
Content
new
Snap Inc.
Los Angeles
HR
new
Snap Inc.
Los Angeles
Project Mgmt
new
Snap Inc.
Los Angeles
Sales
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Data + Analytics
new
Snap Inc.
Los Angeles
Finance
new
Snap Inc.
Los Angeles
HR
new
Snap Inc.
Los Angeles
HR
new
Snap Inc.
Los Angeles
Operations
new
Snap Inc.
Los Angeles
Design + UX
new
Snap Inc.
Los Angeles
Product
new
Snap Inc.
Los Angeles
Data + Analytics
new
Snap Inc.
Los Angeles
Finance
new
Snap Inc.
Los Angeles
Design + UX
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Design + UX
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Design + UX
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Data + Analytics
new
Snap Inc.
Los Angeles
Content
new
Snap Inc.
Los Angeles
Project Mgmt
new
Snap Inc.
Los Angeles
Internships
new
Snap Inc.
Los Angeles
Project Mgmt
new
Snap Inc.
Los Angeles
Project Mgmt
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
Operations
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
HR
new
Snap Inc.
Los Angeles
Operations
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
Data + Analytics
new
Snap Inc.
Los Angeles
HR
new
Snap Inc.
Los Angeles
Data + Analytics
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Sales
new
Snap Inc.
Los Angeles
Sales
new
Snap Inc.
Los Angeles
Finance
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
Project Mgmt
new
Snap Inc.
Los Angeles
Data + Analytics
new
Snap Inc.
Los Angeles
HR
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Developer
new
Snap Inc.
Los Angeles
Project Mgmt
new
Snap Inc.
Los Angeles
Data + Analytics
new
Snap Inc.
Los Angeles
Design + UX
new
Snap Inc.
Los Angeles
Marketing
new
Snap Inc.
Los Angeles

Los Angeles startup guides

LOCAL GUIDE
Best Companies to Work for in Los Angeles
LOCAL GUIDE
Best Software Engineer Jobs in Los Angeles
LOCAL GUIDE
Coolest Tech Offices in Los Angeles
LOCAL GUIDE
Best Sales Jobs in Los Angeles
LOCAL GUIDE
Best Perks at Los Angeles Tech Companies
LOCAL GUIDE
Best Marketing Jobs in Los Angeles
LOCAL GUIDE
Your Guide to Virtual Reality Tech in Los Angeles
LOCAL GUIDE
Your Guide to Media Tech in Los Angeles