Frustrated by the inadequacies of existing customer relationship management (CRM) programs, a group of venture capitalists banded together to create Rexter. Billed a “professional relationship management” (PRM) system, Rexter launched this week with $1.5 million in seed funding from Ted Meisel, Gil Elbaz, Sean Moriarty, Jarl Mohn and Siemer Ventures.
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According to CEO Andy Wilson, Rexter fills the gap between LinkedIn, which collects contacts, and Salesforce.com, which manages them.
“Relationships are more important than ever for savvy business professionals, but our networks are growing so fast that we can’t keep up,” Wilson said, in a press release. “Rexter is the perfect solution because we know how well you know your contacts and how important they are to driving your business.”
Rexter uses scientific, mathematical and big data techniques developed by the likes of Dr. Galen Buckwalter, founding chief scientist at eHarmony, and Yaser Abu-Mostafa, leader of the Learning Systems Group at Caltech, to centralize users’ contact data. Using the web and mobile devices, users will have 24/7 access to their organized and synced contact data, emails, meetings and mobile/VOIP calls.
Additional analysis helps Rexter produce a daily “Killer Call Sheet” that tells users who their most valuable contacts are, guiding them to network more efficiently. Rexter rounds out its offerings with lightweight list management tools and contact-specific relationship histories.
“We are excited to invest in this unique technology, and we believe that by using big data and analytics that Rexter will fundamentally change how professionals engage with their professional network,” said co-lead investor Eric Manlunas, Managing Partner of Siemer Ventures.